About Viva Florida

In 2013, Florida reached a significant milestone, the 500th anniversary of Juan Ponce de León's arrival on Florida's east coast. Building on the success of Viva Florida 500 in 2013, The Florida Department of State continues to work with partners statewide to promote cultural and historical experiences through a multi-year campaign called Viva Florida, which promotes 12,000 years of Florida’s people, places and cultural achievements. 

Join us in celebrating the Florida we live in today!


Ponce de León didn’t have a guide to Florida when he first visited the state 500 years ago. You do. As you plan to explore Florida for yourself, first pay a visit to VISITFLORIDA.com.